PIZZA BAE
Client
PIZZA BAE
Timeline
4 Weeks
Services
Branding
Brand Identity / Illustration / Packaging
Challenge
For Pizza Bae's design project, the challenge was to create a modern and impactful identity with a limited color palette of red and clean white. The objective was to convey passion and purity in a cluttered visual landscape. Additionally, the redesign extended to packaging, emphasizing simplicity and brand recognition for a cohesive and memorable customer experience.
Goal
The goal of the design project for Pizza Bae was to establish a modern and impactful brand identity. Focused on simplicity and brand recognition, the challenge centered around creating a visually striking logo with only two colors, red and clean white, to convey the brand's passion and purity. This limited color palette aimed to ensure easy recognition in a saturated market. The redesign also extended to packaging, enhancing the overall customer experience by presenting a cohesive and memorable visual identity. Examples of this goal in action can be observed in the redesigned logo and packaging, where a balance of boldness and simplicity creates a modern and eye-catching aesthetic.
Solution
In addressing the challenges of the Pizza Bae design project, I crafted a tasteful solution that focused on a visually appealing portrayal of the brand. The chosen color palette of red and clean white aimed to embody passion and purity, skillfully applied in the redesigned logo and packaging. The illustrations on the logo, resembling a delicious pizza, were my way of capturing the brand essence, showcasing a perfect blend of simplicity and sophistication. Opting for a two-color scheme not only overcame the challenge of standing out in a crowded market but also ensured brand recognition with a modern flair. The redesigned branding, extending seamlessly from the logo to the packaging, successfully achieved my goal of establishing a modern and impactful identity for Pizza Bae. The result is a cohesive and memorable visual experience that reflects both the brand's commitment to quality and the unique flavors offered to its customers.
