MENDESIAN PERFUME
Client
Mendesian
Timeline
6 WEEKS
Services
Brand Identity, Illustration, Packaging
Brand Identity / Illustration / Packaging
Challenge
The challenge in developing the brand identity for "Mendesian" centered on seamlessly blending historical accuracy with modern aesthetics. The task involved creating Egypt-style illustrations that captured Cleopatra's legendary allure while ensuring a contemporary appeal. Additionally, selecting a warm color palette posed a challenge, aiming to evoke the sensuality and opulence associated with Cleopatra's first seductive perfume. The success lay in striking the right balance between historical context and modern tastes, resulting in an enticing brand identity that transports users to a time of enchantment and timeless elegance.
Goal
The goal for the "Mendesian" perfume brand was to intricately weave historical charm with contemporary allure in its brand identity. The challenge lay in crafting Egypt-style illustrations that authentically captured Cleopatra's legendary seduction while maintaining a modern aesthetic appeal. Additionally, the aim was to select a warm color palette that not only evoked the sensuality of Cleopatra's first perfume but also resonated with contemporary tastes. The overarching objective was to transport users to a captivating realm of timeless elegance and enchantment, creating a brand that seamlessly blends the allure of history with the sophistication demanded by modern sensibilities.
Solution
To achieve the goal of blending history with modern allure for "Mendesian" perfume, I tackled two main design challenges. Firstly, I researched Egypt's visual history to authentically incorporate Egypt-style illustrations, capturing Cleopatra's allure. Second, I selected warm colors, aiming to evoke sensuality while ensuring contemporary appeal. The result is a design that seamlessly merges historical charm with modern sophistication, creating an alluring "Mendesian" brand experience.
